In 1987, it was announced that Warner Communications and Time Inc. were to merge, though it took two years for the merger to take place. Before the merger closed in 1989, Warner purchased Lorimar-Telepictures. In early 1990, the combined companies were named Time Warner.
The Warner Communications name was still credited on releases from Elektra Records and its sister labels until 2004. The Warner Music Group continues to use the "Big W" logo, designed by Saul Bass in 1972, even after being spun off by Time Warner.
Warner Communications continues to exist as an holding company to Warner Bros. and HBO.
Warner's 1972–1984 logo was used as a character in Tiny Toon Adventures, along with the classic WB shield from the cartoons, as residents along with Gogo and the other Wackyland residents. Warner also reused its 1972–1984 title featuring the Saul Bass logo for the 2012 films Magic Mike and Argo, and the 2016 film The Nice Guys, updating the byline to reflect the studio as "A Time Warner Company".